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The Amazon Vendor/Seller Conundrum Explained and how to choose the right channel

The Amazon Vendor/Seller Conundrum Explained and how to choose the right channel

by Nick Garnett | Apr 20, 2020 | Analysis, News, Seller, Vendor

Amazon operates a two-tier system that differentiates between the businesses that Amazon are supplied by, called Vendors (typically brand owners), and what they call Sellers (typically resellers and retailers) that sell on Amazon Marketplace. In a nutshell, Vendors...
What is the Amazon Buy Box, and why you need to get it for your products

What is the Amazon Buy Box, and why you need to get it for your products

by Nick Garnett | Apr 20, 2020 | Analysis, Seller, Vendor

What is the Amazon Buy Box, and why you need to get it for your products In the first in our series of articles debunking the mysteries of how Amazon works for sellers, we’re looking at the Amazon BUY BOX, perhaps the most mysterious gizmo of all; we often hear the...
All you ever wanted to know about Amazon Advertising

All you ever wanted to know about Amazon Advertising

by Nick Garnett | Jan 27, 2020 | Seller, Vendor

Jeff Bezos has transformed Amazon into an e-commerce powerhouse. And fair play to him – he’s not stopping there! Now, he’s giving his patrons the opportunity to feed off his resounding success. Amazon offers a raft of paid advertising options to sellers that help to...

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